Amazon to employ 250,000 employees in 2025, enhances Alexa and Ring devices, and improves AWS security — complete story on Legend News.
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### ???? Amazon to Hire 250,000 Workers for 2025 Holiday Season
Amazon is preparing for the peak season by stating that it will be hiring **250,000 seasonal workers** in its fulfillment and logistics network in the U.S.
These employees will help with operations during the 2025 holiday season, with hourly wages beginning at **$19 an hour**, and benefits offered for many full-time and part-time jobs. ([Reuters](https://www.reuters.com/business/world-at-work/amazon-hire-250000-workers-during-holiday-season-third-straight-year-2025-10-13/))
> ???? *“We’re excited to welcome hundreds of thousands of seasonal workers this year,”* said John Felton, SVP of Worldwide Operations.
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### ???? Amazon Web Services Boosts Security Leadership
In a move to enhance AI and cloud security, **Amazon Web Services (AWS)** has hired **Chet Kapoor**, former CEO of DataStax, as **VP of Security and Observability**.
He will oversee security frameworks as AWS expands its AI infrastructure globally.
> ???? *Hiring Kapoor spotlights AWS's focus on secure, scalable, and responsible AI development.* ([Business Insider](https://www.businessinsider.com/aws-strengthens-ai-security-with-datastax-ceo-as-new-vp-2025-10))
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### ???? Amazon Rolls Out AI-Fueled Smart Devices
At its recent **Devices & Services Event**, Amazon introduced several advanced upgrades:
* **Color Kindle Scribe** – stylus, cloud sync, and e-note capabilities added
* **Echo Show 11** – AI-powered responses and more intelligent Alexa+ integration
* **Ring 4K Doorbell** – enhanced night vision, facial recognition, and smart alerts
> ???? *Amazon's smart home product line now leverages AI to detect known faces and objects, providing users with more control and precision.*
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### ???? Automation & AI Seizing Fulfillment
Amazon is spending big on automation and robotics, debuting:
* **Proteus** – Warehouse robot for autonomous sorting
* **VAPR** – Vision-based package retrieval system for drivers
* **Rufus AI** – AI shopping assistant built into mobile apps and web
This technology is undergoing trials in next-generation warehouses, such as the one in **Shreveport, Louisiana**, and might be launched worldwide by 2026.
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### ???? Why It Matters
| Category | Impact |
| ------------- | ------------------------------ |
| Job Seekers | 250,000 more new job opportunities
| Tech Users | More intelligent, safer AI home appliances
| AWS Customers | More secure cloud
| Investors | Trust in Amazon's growth
| Competitors | Pressure to keep up with innovations
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### ???? Last Words by *Legend News*
Amazon isn't just gearing up for the holidays — it's gearing up for the future.
With major plays in cloud, AI, logistics, and hardware, **Amazon keeps pushing the e-commerce and tech world into 2026**. From consumer, to tech fan, to investor, Amazon's momentum is worth observing.
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???? **Source:**
* [Reuters: Amazon hiring](https://www.reuters.com/business/world-at-work/amazon-hire-250000-workers-during-holiday-season-third-straight-year-2025-10-13/)
* [Business Insider: AWS Security](https://www.businessinsider.com/aws-strengthens-ai-security-with-datastax-ceo-as-new-vp-2025-10)
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